Ayse Birsel is one of Fast Company’s most innovative thinkers in business and is recognized as the #1 Life Design Coach in the world by The Marshall Goldsmith Leading Global Coaches Awards.
Thinking about a long life is a new phenomenon. Fifty years ago, living into one’s seventies was considered the mark of a long life. Today, seventy feels young, eighty feels normal, and ninety is within reach.
Birsel believes this new horizon of life is incredibly important. Her point is, when a change this big happens, innovation follows.
What does it mean to craft the life you want as you grow older? For author Ayse Birsel, the answer draws on key principles of design—like optimism, empathy, collaboration, open-mindedness, and holistic thinking—as well as the experiences of older people on the pioneering frontiers of long life.
AVAILABLE FOR ORDER AT
book
Fifty years ago, living into one’s seventies was considered the mark of a long life. Today, seventy feels young, eighty feels normal, and ninety is within reach.
Use this interactive book and its companion journal to design a long life full of love, purpose, well-being, and friendship.
ABOUT THE AUTHOR
AYSE BIRSEL
My mother, Özgül Birsel, and me. She and my daughters, Awa and Alev, were the initial inspiration for this project.
Ayse (pronounced Eye-Shay) Birsel is one of the world’s leading industrial designers. She has designed hundreds of products, from toilet seats to office systems to potato peelers to concept cars. You’ve probably held or sat on something she has designed for Herman Miller Knoll, Target, or Toyota, among many others. Her work has earned her several nicknames—Queen of Toilets, Queen Bee (for offices), Design Evangelista.
Ayse is the author of Design the Life You Love and is recognized as "The #1 Coach for Life Design.” Her design process, Deconstruction: Reconstruction™, is the red thread across all her work, including this book. Her work can be found in the permanent collection of the Museum of Modern Art (MoMA). Ayse was born in Turkey and came to New York City with a Fulbright scholarship, where she now lives and works.
SAME, DIFFERENT
This idea—Same, Different—is the unifying principle of Design the Long Life You Love. It is what makes this book universal and for all. As humans, we share the same core needs and desires regardless of our age. Love, Purpose, Well-being, and Friendship are essential elements for living a well-designed long life. They build resilience and add to our longevity, whatever our age.
Design the Long Life You Love helps you successfully design these essentials into your life and to aid others in doing so too.
INCENTIVES
BUYING IN BULK?
ORDER BEFORE DECEMBER 1, 2022 AND RECEIVE THE FOLLOWING INCENTIVES:
50 COPIES
• Order 50 copies from Porchlight Books at a bulk discount and your incentive bundle will accompany your books:
1 complimentary copy of My Long Life, the companion journal
50 beautiful, signed bookplates with a graphic from the book
• $1,300.00 US $910.00 US (plus shipping/handling/taxes).
• For any help with your order email dan@porchlightbooks.com
• For questions about your incentive package email Betsy.Hulsebosch@hbgusa.com
75 COPIES
• Order 75 copies from Bookpal at a bulk discount and your incentive bundle will accompany your books:
3 complimentary copies of My Long Life, the companion journal
75 beautiful, signed bookplates with a graphic from the book
• $1,950.00 US $1,236.00 US (includes standard shipping/handling, plus taxes).
• For questions about your incentive package email Betsy.Hulsebosch@hbgusa.com
SHARE THE MESSAGE OF DESIGN THE LONG LIFE YOU LOVE WITH PEERS, COLLEAGUES, CLIENTS, FAMILY, OR FRIENDS.
ENDORSEMENTS
WHAT EXPERTS ARE SAYING
NEW YORK TIMES BESTSELLING AUTHOR OF THE EARNED LIFE, RANKED #1 EXECUTIVE COACH IN THE WORLD
MARSHALL GOLDSMITH
“People casually use this term, this changed my life. In reality, they're usually exaggerating, or it's hyperbole. I can say for Ayse Birsel and her program, it did change my life in a huge, positive way.”
BESTSELLING AUTHOR OF SMART GROWTH AND DISRUPT YOURSELF, THINKERS50 TOP TEN BUSINESS THINKERS IN THE WORLD
WHITNEY JOHNSON
“In her inimitable, iconic style, Ayse Birsel invites us to disrupt, and re- design our thinking around aging. Uplifting and delightful.”
WALL STREET JOURNAL BESTSELLING AUTHOR OF THE LONG GAME, BUSINESS PROFESSOR, DUKE AND COLUMBIA UNIVERSITIES
DORIE CLARK
“If you want to create the LONG game for your life, read this book. Ayse Birsel turns her research on aging into essential life lessons we can all use, at any age.”
SHARE DESIGN THE LONG LIFE YOU LOVE ON
DESIGN THE LIFE YOU LOVE
AYSE’S ACCLAIMED FIRST BOOK
Life, just like a design problem, is full of constraints—time, money, age, location, and circumstances. You can’t have everything, so you have to be creative to make what you want and what you need co-exist—Design the Life You Love is an interactive guide to help you do this.
"This graphic workbook... encourages a playful approach to designing your own life from the ground up. Whereas most tools ask you to build on where you are, this one asks you to examine if you’re in the right place to begin with." – REALSIMPLE.COM
"A fun, interactive workbook for unleashing creativity and redesigning our daily lives." ADAM GRANT, WHARTON PROFESSOR AND NEW YORK TIMES BESTSELLING AUTHOR OF GIVE AND TAKE
“Ayse Birsel is a designer who knows how to find elegant solutions for complex issues not only with products, but also with everybody’s search for serenity, inspiration, and fulfillment in life.” – PAOLA ANTONELLI, SENIOR CURATOR OF ARCHITECTURE & DESIGN, MUSEUM OF MODERN ART
“Ayse Birsel has a unique gift for making the complex simple and the simple beautiful. This book will help you to a better life and unleash your hidden creative talent.” – BRIAN WALKER, PRESIDENT AND CEO OF HERMAN MILLER
FOR INQUIRIES PLEASE CONTACT:
For interviews and other press requests
For book talks, keynotes and other presentations
For design and innovation projects and workshops
CONTACT INFORMATION
28 West 38th Street New York, NY 10018
info@birselplusseck.com (212) 965-9001